Why Marketing Teams Should Switch to Digital Signatures with SignNow

In today’s fast-paced marketing world, efficiency and speed are essential. Whether you’re managing client contracts, creative briefs, NDAs, or proposals, getting these documents signed promptly is key to keeping your campaigns on track. Traditional methods—such as printing, scanning, mailing, and faxing—are not only time-consuming but also prone to errors and delays. In contrast, digital signatures offer a fast, secure, and efficient solution to streamline document approvals.

signNow provides a user-friendly, legally binding, and compliant digital signature solution that allows marketing teams to sign and manage documents quickly, securely, and remotely. In this article, we will explore the benefits of switching to digital signatures with signNow and how it can transform your marketing team’s workflow.


1. Speed Up the Document Approval Process

The traditional process of obtaining signatures involves multiple steps: printing, signing, scanning, emailing, and sometimes even mailing documents. Each of these steps adds time and complexity to your workflow, potentially delaying campaign timelines. signNow eliminates these steps by providing a simple digital signature solution, allowing clients, vendors, and team members to sign documents in minutes—no matter where they are located.

Tip:

  • Send documents for signature with a few clicks. Instead of waiting days for documents to be printed, signed, and returned, you can send documents to clients via email, and they can sign them digitally from any device. Once signed, you’ll receive immediate notification, allowing you to move forward with your campaign without delay.

By switching to digital signatures, your marketing team can significantly shorten the time it takes to get documents signed, speeding up campaign launches and client approvals.


2. Reduce Human Errors and Improve Accuracy

Human errors, such as missing signatures or incorrect information, can cause significant delays and complications in marketing campaigns. Traditional methods, such as printing and manually collecting signatures, increase the likelihood of mistakes. With signNow, every document is processed digitally, which minimizes the chances of errors and ensures that the correct information is included.

Tip:

  • Use signNow’s custom fields to ensure that the right information is automatically populated. For example, you can set up custom fields for client names, campaign dates, and pricing, so there’s no chance of missing or incorrect data. Additionally, signNow’s automatic reminders can ensure that every signer completes the document without oversight.

By reducing human errors, signNow ensures that the documents are accurate and complete, which ultimately improves the overall efficiency of your marketing operations.


3. Streamline Collaboration with Clients and Team Members

Marketing campaigns often require collaboration between various internal teams and external clients or vendors. The back-and-forth of email chains, document revisions, and manual approvals can lead to confusion, missed deadlines, and delays. signNow simplifies this collaboration by allowing multiple signers to review and sign documents in a streamlined, digital process.

Tip:

  • Set up multi-party workflows to have documents sent to multiple recipients in the correct order. For example, a document can first go to the legal team for approval, then to the creative team for review, and finally to the client for final signature. This ensures that the document passes through the correct channels without confusion.

With signNow, the collaboration process is simplified, helping your marketing team stay organized, reduce miscommunication, and avoid unnecessary delays.


4. Improve Security and Compliance

When handling sensitive marketing materials, such as client contracts, intellectual property agreements, and legal documents, ensuring security and compliance is paramount. signNow offers industry-leading encryption, secure cloud storage, and audit trails to protect your documents and ensure they meet legal requirements.

Tip:

  • Use signNow’s built-in security features such as two-factor authentication (2FA) and encrypted cloud storage to ensure your documents are safe. With audit trails, you can track who signed the document, when, and from which device, providing a detailed history of the document’s journey.

By ensuring that your documents are secure and compliant, you protect both your marketing team and your clients, giving everyone peace of mind when managing sensitive agreements.


5. Make Document Signing Accessible from Anywhere

Marketing teams today are often spread out across different locations, with remote workers, traveling employees, and clients from all over the world. Relying on paper documents and manual signing processes can create significant roadblocks, especially when stakeholders are located in different time zones or countries. signNow allows you to sign documents remotely, meaning no matter where you are, you can keep your campaigns moving forward.

Tip:

  • Access documents from any device using signNow’s web and mobile apps. Whether you’re on a laptop in your office or on your phone while traveling, you can quickly sign, send, and track documents in real-time. This flexibility enables your team to stay productive, even when they’re on the go.

With signNow, you can ensure that documents are signed promptly, no matter the location or time zone, keeping your marketing campaigns on track.


6. Ensure Legal Validity with Electronic Signatures

One of the biggest concerns many marketing professionals have when switching to digital signatures is whether they are legally binding. signNow offers legally valid electronic signatures that comply with the ESIGN Act and UETA (Uniform Electronic Transactions Act), both of which recognize electronic signatures as legally binding in the U.S. and other countries.

Tip:

  • Leverage signNow’s legal compliance features to ensure that your digital signatures meet the necessary legal standards. Whether you’re sending a contract to a client or an NDA to a vendor, signNow’s signatures are legally recognized and enforceable.

Using signNow ensures that your digital signatures hold the same legal weight as traditional handwritten signatures, providing the security and trust your clients need.


7. Track Document Progress with Real-Time Notifications

When you send a document for signature using traditional methods, you often find yourself waiting and wondering whether the document has been received, reviewed, or signed. signNow solves this problem by offering real-time notifications and tracking capabilities, so you can monitor the status of every document.

Tip:

  • Set up real-time notifications to alert you when a document is opened, reviewed, or signed. This allows you to act quickly if additional action is needed or if the document has been successfully signed, helping you keep your campaigns moving forward without delays.

Tracking the status of your documents provides you with the peace of mind that everything is moving along as planned, and allows you to follow up promptly when necessary.


8. Cut Costs on Paper, Printing, and Shipping

Printing, mailing, and storing physical documents can be expensive for marketing teams, especially when you need to send documents to multiple clients or vendors. In addition to the costs of paper and ink, there are shipping costs and the environmental impact of using paper.

By switching to digital signatures with signNow, you can eliminate these costs entirely. Digital documents are free to create, sign, and store, and they can be sent to recipients instantly, saving both time and money.

Tip:

  • Switch to digital contracts and proposals to save on paper, printing, and shipping costs. With signNow, your team can send documents via email and track their progress without incurring any additional costs for physical handling.

By reducing your reliance on paper, you can lower operational costs, improve efficiency, and adopt more eco-friendly practices in your marketing workflows.


Conclusion: Why Marketing Teams Should Switch to Digital Signatures with SignNow

Switching to digital signatures with signNow offers marketing teams a fast, secure, and efficient solution to streamline the document approval process. By eliminating the need for physical signatures, reducing errors, improving security, and providing real-time tracking, signNow allows marketing teams to keep their projects on track and meet tight deadlines.

Whether you’re managing client contracts, creative approvals, or team agreements, digital signatures offer a significant advantage over traditional methods, enabling faster approvals, better collaboration, and a more organized workflow.

With signNow, you can enhance your marketing team’s productivity, save time and money, and ensure that all your documents are legally valid and secure.